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WordPress paid my bills for almost two decades. After 17 years building on it, I'm done — and here's what's replacing it.

Most Shopify stores look the same because they are the same — a paid theme with the colors changed. We do it differently.

Templates are fine. Until you outgrow them. We build custom websites from scratch — and you can talk to your site to update it.

We needed one place for every each.life property to publish. No CMS, no headless backend, no drama — just markdown files and a build script.