I've designed and built more than 200 websites. Here's how that happened.
I graduated from Full Sail University in Orlando in 2009 with a Master's in Internet Marketing. Within weeks, a friend asked me to build him a website. I spun up WordPress, figured it out as I went, and shipped it. Something clicked. Not the theme. The whole shape of it. You could build anything. So I did.
Over the next decade and a half, the work spanned just about every industry you can name. Restaurants, real estate, coaches, ecommerce stores, B2B service firms, nonprofits, musicians. Some through agencies, most through my own. I touched every page builder that mattered — Elementor, Divi, Beaver, Visual Composer, the Gutenberg era — and ran the hosting underneath them. WooCommerce stores with hundreds of SKUs. Multilingual builds. Membership sites. Custom plugins when the off-the-shelf ones wouldn't bend the right way.
Then the tools changed again. Shopify matured into something serious, and I moved into custom theme development — Liquid, the Storefront API, prototyping in HTML first and converting cleanly. Better stacks. Better workflows. Better outcomes for clients who needed real ecommerce, not a plugin pretending to be one.
What hasn't changed across all of it: every site ships pixel-perfect. Every site is built mobile-first — has been since long before it was fashionable, and will be long after the next trend cycle. The screen in your pocket is where most of your customers will meet you. That's not a constraint. That's the brief.
200+ sites in, I've stopped counting platforms and started counting outcomes. Design becomes function when nothing on the page is decoration — when every pixel is doing a job. That's the standard. It hasn't moved in fifteen years.
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